Ultimate Guide: Mood Board vs. Style Guides

Ultimate Guide: Mood Board vs. Style Guides

Whether you’re an entrepreneur with your first startup, working for a corporation, or if you’re a hard worker with 5 different side hustles; your content, story, & style must truly reflect your brand voice & personality. Don’t leave your brand open to various...

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Pros & Cons: Is Facebook Shops Worth It?

Pros & Cons: Is Facebook Shops Worth It?

Facebook has announced the launch of a new service, Facebook Shops. Wondering if it’s worth it? Discover its pros & cons to determine whether or not this will be the right move for you & your business.  In its bid to expand its e-commerce capabilities,...

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Tutorials to Explore

Tutorials to Explore

Get lost in creativity. Explore new skills. Deepen existing passions. What you find just might inspire and surprise you. Learning is a skill and it can be improved – there’s no excuse for slacking off. No matter what industry you’re in, you have to constantly learn...

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Creating Stunning Visuals: Going Beyond the Tools

Creating Stunning Visuals: Going Beyond the Tools

The importance of using images & other graphics on websites, blogs, & social media can’t be understated. Today, our extensive use of social media has turned us into ‘scrolling people’. We just scroll our way through Facebook, Instagram, Twitter, & the...

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Using Archetypes in Business

Using Archetypes in Business

It doesn't take long as a new entreprenuer to hear about the importance of branding. This not only refers to the visual elements of building a brand like your website, logo, colors, etc., but also to the emotional pull which prompts one to make a purchase from one...

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What Do Frogs & Business Have In Common?

What Do Frogs & Business Have In Common?

Is running your business a juggling act? Was your plan to start keeping track of your time better in this year? If it was, you aren’t alone. One of the most challenging things you’ll learn in business is also one of the most difficult things you’ll learn in life – how...

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When You Are Your Brand

When You Are Your Brand

How are you presenting your business online? A beautiful website, stellar copy & slick branding can be rendered totally useless by a careless photo of you, especially when you are your brand. In many cases your headshot is your prospective clients first impression...

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My WOMANifesto

My WOMANifesto

I am a rule-breaking rebel when it comes to design but I believe that you’ve got to to know the rules before you can break them.

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Easy Pricing Strategies to Determine Your Rates

Easy Pricing Strategies to Determine Your Rates

It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your...

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Blogging Basics: How to Get More Eyes on Your Website

Blogging Basics: How to Get More Eyes on Your Website

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady...

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Need More Clients? Think Like a Farmer

Need More Clients? Think Like a Farmer

Do you think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.He prepared the ground following last year’s...

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Fear-Based Decisions Are Bad for Business

Fear-Based Decisions Are Bad for Business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates,...

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3 Sales Tips for Reluctant Sales People

3 Sales Tips for Reluctant Sales People

Would it come as a surprise to you if I said we’re all sales people? It’s true.Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch....

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Spam Scam … Don’t Get Caught!

Spam Scam … Don’t Get Caught!

Last year I became a bit obsessed with SCAM SPAM. I found it was getting harder to pick spam from genuine emails. They were getting clever. So I started screen dumping the emails. The scary thing is often they (supposedly) came from banks, paypal & other trusted...

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Design a Profitable Home Businesses

Design a Profitable Home Businesses

Top 5 Profitable Home Businesses Starting your own home business can be scary and often stressful but at the end of the day, it's rewarding not only financially but emotionally as well. You become your own boss, you get to set your own rules and best of all you get to...

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Are You An Information Hoarder?

Are You An Information Hoarder?

4 Reasons to Resist Squirrelling Information Away I have a confession to make, I'm guilty of information hoarding. I'm a resource glutton, an info squirrel, a collector of wisdom and knowledge. Being this way is fantastic when I or someone I know has a problem. I...

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Personal Branding Vs Business Branding

Personal Branding Vs Business Branding

Easy Ways to Build Your Brand When starting any business, you’re going to hear a great deal about branding. You’ll hear about personal branding as well as business branding, but aren’t likely to get much information about what it all means. Personal branding is who...

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Is Email Part of Your Brand?

Is Email Part of Your Brand?

As you go about your day to day business, how much thought do you give to your email? I don’t mean how swamped you are by it, & I'm not talking about how much of your admin time is wasted attempting whip your inbox into shape by dragging your inbox count kicking...

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3 Ways to Protect Yourself from Stock Photo Scams

3 Ways to Protect Yourself from Stock Photo Scams

Have you heard about the latest stock photography scam? There are always swindlers trying to take advantage of well-meaning entrepreneurs, but this latest stock photo scam can make a huge dent in your bottom line. The basic ways that scammers exploit business owners,...

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Grammar Nazis … Yes Or No?

Grammar Nazis … Yes Or No?

How much thought do you give to grammar and spelling when you're creating content for your website, writing social media posts or preparing to send emails to your clients? Do you worry about how your spelling might make you look? And the impression you will leave if...

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