Personal Branding Vs Business Branding

Easy Ways to Build Your Brand When starting any business, you’re going to hear a great deal about branding. You’ll hear about personal branding as well as business branding, but aren’t likely to get much information about what it all means. Personal...

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SEO using Yoast WordPress plug-in

In this series of videos, Yoast SEO plug-in founder Joost de Valk walks us through common questions users ask about Yoast & SEO. Joost discusses the merits of having a privacy page on your site. Is this beneficial for SEO, & are there other reasons...

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Content Creation Hacks: Make a Splash!

Do you love writing content? You know, the good stuff. Useful, relevant information your clients or target demographic (avatar) will not only want to read, but will want to share. For many, writing is a struggle. Although you might be an expert in your field, that...

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Is Email Part of Your Brand?

As you go about your day to day business, how much thought do you give to your email? I don’t mean how swamped you are by it, & I'm not talking about how much of your admin time is wasted attempting whip your inbox into shape by dragging your inbox count kicking...

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3 Ways to Protect Yourself from Stock Photo Scams

Have you heard about the latest stock photography scam? There are always swindlers trying to take advantage of well-meaning entrepreneurs, but this latest stock photo scam can make a huge dent in your bottom line. The basic ways that scammers exploit business owners,...

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sometimes technology just sucks

or technology: not for the faint hearted So today I did my first facetime live &, I hate to admit it, but it sucked big time! not because I hadn't prepared – I spent all day yesterday preparing. not because I didn't know my material - I've spent...

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when you are your brand

How are you presenting your business online? A beautiful website, stellar copy & slick branding can be rendered totally useless by a careless photo of you, especially when you are your brand. In many cases your headshot is your prospective clients first impression...

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no more website woes!

Okay, I hear you!  It's time you bit the bullet & got working on your website. You've chosen to use wordpress, the most popular open source Content Management System* around. Popular as wordpress is though, for new users it's not always how to complete simple...

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4 steps to mastery

Every time I realise I need to learn something new I think about a quote by Donald Rumsfeld “There are known knowns; there are things we know we know. We also know there are known unknowns; there are things we know we know. But there are also unknown unknowns – the...

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add to your design resource library

Where do you get your own design resources when you don't have your own designer? Whether you're a small business just starting out or you are already established, your branding and design supports the integrity and enhances the visibility of your business. It is an...

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building your website

So you’re gearing up to build your business website? Fantastic! But wait, just before you jump in ... as is true with most things technology, it’s not as simple as saying “I want that one” and choosing from a set menu in a restaurant. (If only!) The process is more...

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What do frogs & business have in common?

Is running your business a juggling act? Was your plan to start keeping track of your time better in this year? If it was, you aren’t alone. One of the most challenging things you’ll learn in business is also one of the most difficult things you’ll learn in life – how...

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free eBook: WordPress SEO 101

Get More Traffic to your website Of all the tech question that I’m asked on a regular basis, the ones that pop up the most often are around SEO. Getting your website to rank in search engines is essential to driving traffic to your business. One of the easiest ways to...

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case study: business card redesign

Design is a funny thing … there are rules, theories & concepts but ultimately I think you don’t really notice good design but bad design will capture your attention & not for the right reasons – bad design distracts from your message. That is why every so...

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canva fonts – scroll no more!

Canva is a brilliant tool for creating your social or blog images. The problem is that, if you don’t have a defined brand style guide, you can end up wasting lots of time scrolling through Canva's 100+ fonts to find the one that works best with your message … this is...

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social image libraries

Did you know that social media posts that include images have 650% higher engagement than text only posts? And, even scarier, the average reader only remember 20% of the text they consume without visuals! Whats more, in early 2016 Facebook reached 15M active...

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eBook: 10 WEBSITE BLUNDERS

... you need to know about Effective web design is complex! You have to worry about mobile accessibility, design aesthetics, user friendliness, SEO, and so much more. When you consider just how many mistakes one could make and how dearly those mistakes could cost you...

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stock videos libraries

2016 was the year of introducing video into your marketing mix. In 2017 video is predicted to top all other types of communication for engagement so whether your focus is intro and outros, educations or memes, you can totally pimp the look and feel of your posts by...

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DIVI: 100 days to version 3

After 100 days of tempting us by giving us a goody a day, Elegant Themes has finally launched their flagship theme DIVI 3. Just in case you missed out, here are the links for each day. If there was a free download I've listed the name below the heading & you'll...

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BLOOMin’ Opt-Ins …

Confession time ... sometimes I find it really hard to get my head around new tech processes. At the beginning of my Enterprise by Design journey I kept hearing how important it was to create a sales funnel. Most funnels begin with collecting  your prospects email...

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