Blogging Basics: How to Get More Eyes on Your Website
The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady...
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In business a website is a must have asset
When you have a website, your business doors are open 24/7. Your website works for you when you are asleep, hanging out with family & even while you are on vacation. That’s why, in business, a website is a must have asset. It’s where potential clients will find and...
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Common Misconceptions about Image Copyright
Using images online today is a crucial part of making sure that your blog, website, or social media posts get the attention they deserve. The simple truth is that people prefer to look at pretty things than boring blocks of text. Not only is visual content better to...
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Easy Pricing Strategies to Determine Your Rates
It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your...
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Need More Clients? Think Like a Farmer
Do you think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s...
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Fear-Based Decisions Are Bad for Business
At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates,...
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3 Sales Tips for Reluctant Sales People
Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch....
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Spam Scam … Don’t get caught!
Last year I became a bit obsessed with SCAM SPAM. I found it was getting harder to pick spam from genuine emails. They were getting clever. So I started screen dumping the emails. The scary thing is often they (supposedly) came from banks, paypal & other trusted...
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Video Tips & Tricks
If you're a beginner or just now thinking about getting into video in the new year then you've come to the right place. Videography is by far one of the trickiest things to get down pat, there are constantly new things you need to learn just to get the right shot then...
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Design a Profitable Home Businesses
Top 5 Profitable Home Businesses Starting your own home business can be scary and often stressful but at the end of the day, it's rewarding not only financially but emotionally as well. You become your own boss, you get to set your own rules and best of all you get to...
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website tips & tricks
quickie tips & tricks If you know any thing about Enterprise by Design, you’ll know that one of our sore points is mis-information – sometimes this can just be out-of-date info, but other times it is just not write through ignorance. Running a business in...
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Photography Tips for Beginners
Lots of start-up businesses need to get a handle on taking photos of their stock & it's not always realistic to hire a pro photographer. To DIY photographs, there's a load of things you'll have to learn ... what's the best camera for you, what's the right lighting,...
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understanding copyright
It's on the internet so I can use it! WRONG! Everything on the internet is free! WRONG! I found this great meme on social media so I can use it! WRONG! Copyright is complicated, free is not necessarily free! It's important you have a basic understanding of...
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Are you an Information Hoarder?
4 Reasons to Resist Squirrelling Information Away I have a confession to make, I'm guilty of information hoarding. I'm a resource glutton, an info squirrel, a collector of wisdom and knowledge. Being this way is fantastic when I or someone I know has a problem. I...
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Personal Branding Vs Business Branding
Easy Ways to Build Your Brand When starting any business, you’re going to hear a great deal about branding. You’ll hear about personal branding as well as business branding, but aren’t likely to get much information about what it all means. Personal branding is who...
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Is Email Part of Your Brand?
As you go about your day to day business, how much thought do you give to your email? I don’t mean how swamped you are by it, & I'm not talking about how much of your admin time is wasted attempting whip your inbox into shape by dragging your inbox count kicking and...
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3 Ways to Protect Yourself from Stock Photo Scams
Have you heard about the latest stock photography scam? There are always swindlers trying to take advantage of well-meaning entrepreneurs, but this latest stock photo scam can make a huge dent in your bottom line. The basic ways that scammers exploit...
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when you are your brand
How are you presenting your business online? A beautiful website, stellar copy & slick branding can be rendered totally useless by a careless photo of you, especially when you are your brand. In many cases your headshot is your prospective clients first...
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Grammar nazis … yes or no?
How much thought do you give to grammar and spelling when you're creating content for your website, writing social media posts or preparing to send emails to your clients? Do you worry about how your spelling might make you look? And the impression you will leave if...
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no more website woes!
Okay, I hear you! It's time you bit the bullet & got working on your website. You've chosen to use wordpress, the most popular open source Content Management System* around. Popular as wordpress is though, for new users it's not always how to complete simple tasks in...
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4 steps to mastery
Every time I realise I need to learn something new I think about a quote by Donald Rumsfeld “There are known knowns; there are things we know we know. We also know there are known unknowns; there are things we know we know. But there are also unknown unknowns – the...
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