About Image Formats
IMAGE FORMATS: which to use where & why There are a number of strange image formats that you can schoose from when you are working on your website. People often default to one on an other but that is not the best way to make a decision. Understanding what the...
4 steps: when you need a website but don’t know where to start
Starting your own website may sound like a daunting task but it doesn’t need to be. How do I even start you may ask yourself. Doing it without the knowledge will be challenging and that’s where I come in (drumrolls please). So no need to fret. It's as simple as having...
Websites – Landing Pages – Funnels – what’s the difference anyway
Have you ever googled something, got a lot of info but are left still wondering what is what? In this case we want to find out what the deal is with websites and what makes them different from landing pages and funnels. First we must ask what a website is. It is...
Online Tools that I love to use
This article has affiliate links within it. When you make a qualifying purchase I will be rewarded. It is important to me that you know that I don’t recommend anything unless I genuinely love them, use them and believe in them. If you don't feel comfortable using my...
A guide to matching colours
I recently responded to a question in a designer's Facebook group. The question follows:"I’m doing a business card design for a client I just did the branding for, and wanna make sure I get his colours right. He’ll be sending it to an online print company, so there...
Content Management: an Alphabet Soup
Every content creators worst nightmare is running out of ideas. So you followed the advice, niched down, discovered an area you are super good in, found your dream audience and came into town hard with the loudest horn blaring. But now you're running out of fuel and...
What are memes and why do we love them?
“Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain.” ~ Richard Dawkins SOCIAL QUOTES: Download these beautifully designed (if I might say...
How I sold my soul to the devil
In all honesty I’m not sure how I feel about writing this post. You see I’ve always been very upfront that in the world of the internet that I prefer to buy instead of renting. I’ve built websites for 2 decades & always used open source systems.
Ultimate Guide: Mood Board vs. Style Guides
Whether you’re an entrepreneur with your first startup, working for a corporation, or if you’re a hard worker with 5 different side hustles; your content, story, & style must truly reflect your brand voice & personality. Don’t leave your brand open to various...
Pros & Cons: Is Facebook Shops Worth It?
Facebook has announced the launch of a new service, Facebook Shops. Wondering if it’s worth it? Discover its pros & cons to determine whether or not this will be the right move for you & your business. In its bid to expand its e-commerce capabilities,...
Pinterest for Business: Key Facts, Benefits, and Tips for Success
Are you currently using Pinterest for business? If not, it’s time to consider it. Why? Keep on reading to find out! This article covers everything you need to know about Pinterest for business, including: Key Pinterest statistics and facts Why Pinterest may be right...
Tutorials to Explore
Get lost in creativity. Explore new skills. Deepen existing passions. What you find just might inspire and surprise you. Learning is a skill and it can be improved – there’s no excuse for slacking off. No matter what industry you’re in, you have to constantly learn...
Creating Stunning Visuals: Going Beyond the Tools
The importance of using images & other graphics on websites, blogs, & social media can’t be understated. Today, our extensive use of social media has turned us into ‘scrolling people’. We just scroll our way through Facebook, Instagram, Twitter, & the...
Using Archetypes in Business
It doesn't take long as a new entreprenuer to hear about the importance of branding. This not only refers to the visual elements of building a brand like your website, logo, colors, etc., but also to the emotional pull which prompts one to make a purchase from one...
Canva Fonts: What’s what in 2020?
Canva is a brilliant tool for creating beautiful images in your blogs and making it stand out. However, scrolling through Canva's 100+ fonts to find what works for your message will eat up more of your time than it would to write your blog. A definitive brand style...
What Do Frogs & Business Have In Common?
Is running your business a juggling act? Was your plan to start keeping track of your time better in this year? If it was, you aren’t alone. One of the most challenging things you’ll learn in business is also one of the most difficult things you’ll learn in life – how...
When You Are Your Brand
How are you presenting your business online? A beautiful website, stellar copy & slick branding can be rendered totally useless by a careless photo of you, especially when you are your brand. In many cases your headshot is your prospective clients first impression...
Where To Get Free & Paid Audio Files
We've all heard that video is the way to grab attention these days & there are many tools available where you can create motion graphics easily. No video is complete without audio though. If you're not using a voice-over then a background audio track is the way to...
My WOMANifesto
I am a rule-breaking rebel when it comes to design but I believe that you’ve got to to know the rules before you can break them.
Easy Pricing Strategies to Determine Your Rates
It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your...
Blogging Basics: How to Get More Eyes on Your Website
The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady...