Marketing Articles
How Newspapers and Magazines Find Great Content
Newspapers and magazines produce some of the most unique and well-researched content in the world. As a rule of thumb, content that's printed in a newspaper is usually more carefully checked than content found on the internet. Online, a lot of websites tend to have...
How often should you post on Facebook, Instagram, and Pinterest?
How often should you post on Facebook, Instagram, and Pinterest? Yes, that question up there just hits the mark, right? Entrepreneurs like you and me, especially those who are doing it solo or are still growing their market, are faced daily with the task of nurturing...
3 Ways to Give Your Pinterest Some Lovin’
When did you last try searching for a logo design idea or a dress to wear for an event? A new look for your office or even colour inspiration? When it comes to inspiring images, Pinterest is one of the places that most search results will direct you to. There is a...
Your Ultimate Guide to Working with a Virtual Assistant
Do you ... wish you could have more hours in the day to catch up with all the work that you have to complete?or ... do you ...wish you could have an extra pair of hands so you could do lots of things at once?I'm here to tell you that no matter how hard you wish,...
Content Management: an Alphabet Soup
Every content creators worst nightmare is running out of ideas. So you followed the advice, niched down, discovered an area you are super good in, found your dream audience and came into town hard with the loudest horn blaring. But now you're running out of fuel and...
How to prepare for your business photo shoot
For those who are thinking about doing brand photos soon, here's my advice on the types of photos to make sure you have on your shot list: Multiple shots (in multiple outfits) of you working on your laptop. Most of us run online businesses, so these are really great...
Pros & Cons: Is Facebook Shops Worth It?
Facebook has announced the launch of a new service, Facebook Shops. Wondering if it’s worth it? Discover its pros & cons to determine whether or not this will be the right move for you & your business. In its bid to expand its e-commerce capabilities,...
Pinterest for Business: Key Facts, Benefits, and Tips for Success
Are you currently using Pinterest for business? If not, it’s time to consider it. Why? Keep on reading to find out! This article covers everything you need to know about Pinterest for business, including: Key Pinterest statistics and facts Why Pinterest may be right...
Where To Get Free & Paid Audio Files
We've all heard that video is the way to grab attention these days & there are many tools available where you can create motion graphics easily. No video is complete without audio though. If you're not using a voice-over then a background audio track is the way to...
Blogging Basics: How to Get More Eyes on Your Website
The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady...
How to Make Blogging Fun (again)
It's no secret that blogging can start to get boring. Whether you've hit a wall, you're experiencing writer's block, or you've just got tired because of all the things that are involved with keeping a blog fresh & exciting, despair no more! There are ways to...
Video Tips & Tricks
If you're a beginner or just now thinking about getting into video in the new year then you've come to the right place. Videography is by far one of the trickiest things to get down pat, there are constantly new things you need to learn just to get the right shot then...
Photography Tips for Beginners
Lots of start-up businesses need to get a handle on taking photos of their stock & it's not always realistic to hire a pro photographer. To DIY photographs, there's a load of things you'll have to learn ... what's the best camera for you, what's the right...
Personal Branding Vs Business Branding
Easy Ways to Build Your Brand When starting any business, you’re going to hear a great deal about branding. You’ll hear about personal branding as well as business branding, but aren’t likely to get much information about what it all means. Personal branding is who...
Is Email Part of Your Brand?
As you go about your day to day business, how much thought do you give to your email? I don’t mean how swamped you are by it, & I'm not talking about how much of your admin time is wasted attempting whip your inbox into shape by dragging your inbox count kicking...
Grammar Nazis … Yes Or No?
How much thought do you give to grammar and spelling when you're creating content for your website, writing social media posts or preparing to send emails to your clients? Do you worry about how your spelling might make you look? And the impression you will leave if...
Case Study: Business Card Redesign
Design is a funny thing … there are rules, theories & concepts but ultimately I think you don’t really notice good design but bad design will capture your attention & not for the right reasons – bad design distracts from your message. That is why every so...