Enterprise by Design (ExD) is FLUX Design Studio’s little sister. FLUX is a full service studio implementing design & marketing with & for their clients. By contrast Enterprise by Design’s focus is on empowering start-ups to do their design & implement their own branding effectively.

More than ever, woman are turning their backs on the 9-5 work week to build their own businesses. The reasons are many but Bankwest senior analyst Tim Crawford says …

“Most people start a business for the lifestyle and the flexibility it allows – they want to be in charge of what they’re doing” he continued “One of the real trends … stronger growth in the number of women … running a small business by themselves, often part-time at first, while raising children.”

Jinny Coyle proofs a book ready for print

Jinny proofs a book ready for print

ExD is the brainchild of Jinny Coyle, who has worked in the design industry since the days before digital design so she really knows her stuff! She was an early adopter of digital technology, has a BA in Multimedia & is a qualified workplace trainer.

Over the past few years Jinny has followed many facebook group discussions where women in business have sought design & branding advise, only to be given incorrect information or to be cut down but designers for being naive. She’s also seen many new businesses disappointed by crowd-sourced work (99 designs & fiverr) because they didn’t know what to ask for & how to select the best contractors for their requirements.

Not one to sit on her hands & do nothing, Jinny saw a need for easily accessible information, education & training for start-ups who want run their business more effectively by garnering the power of their branding & efficiently by learning how to use the tools available to them.

Enterprise by Design is a toddler at the moment but as we grow we’ll be adding articles regularly as well as offering training & access to some great resources. If you want to watch our progress simply like us on facebook or join our mailing list. We look forward to having you join our community & watching your business grow.

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