Common Misconceptions about Image Copyright
Using images online today is a crucial part of making sure that your blog, website, or social media posts get the attention they deserve. The simple truth is that people prefer to look at pretty things than boring blocks of text. Not only is visual content better to...
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Video Tips & Tricks
If you're a beginner or just now thinking about getting into video in the new year then you've come to the right place. Videography is by far one of the trickiest things to get down pat, there are constantly new things you need to learn just to get the right shot then...
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Photography Tips for Beginners
Lots of start-up businesses need to get a handle on taking photos of their stock & it's not always realistic to hire a pro photographer. To DIY photographs, there's a load of things you'll have to learn ... what's the best camera for you, what's the right lighting,...
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understanding copyright
It's on the internet so I can use it! WRONG! Everything on the internet is free! WRONG! I found this great meme on social media so I can use it! WRONG! Copyright is complicated, free is not necessarily free! It's important you have a basic understanding of...
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Personal Branding Vs Business Branding
Easy Ways to Build Your Brand When starting any business, you’re going to hear a great deal about branding. You’ll hear about personal branding as well as business branding, but aren’t likely to get much information about what it all means. Personal branding is who...
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3 Ways to Protect Yourself from Stock Photo Scams
Have you heard about the latest stock photography scam? There are always swindlers trying to take advantage of well-meaning entrepreneurs, but this latest stock photo scam can make a huge dent in your bottom line. The basic ways that scammers exploit...
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let’s talk images
otherwise titled: technology is not for the faint-hearted So today I did my first facetime live &, I hate to admit it, but it sucked big time! not because I hadn't prepared – I spent all day yesterday preparing. not because I didn't know my material - I've...
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add to your design resource library
Where do you get your own design resources when you don't have your own designer? Whether you're a small business just starting out or you are already established, your branding and design supports the integrity and enhances the visibility of your business. It is an...
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case study: business card redesign
Design is a funny thing … there are rules, theories & concepts but ultimately I think you don’t really notice good design but bad design will capture your attention & not for the right reasons – bad design distracts from your message. That is why every so often I ask...
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social image libraries
Did you know that social media posts that include images have 650% higher engagement than text only posts? And, even scarier, the average reader only remember 20% of the text they consume without visuals! Whats more, in early 2016 Facebook reached 15M active...
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stock video libraries
2016 was the year of introducing video into your marketing mix. In 2017 video is predicted to top all other types of communication for engagement so whether your focus is intro and outros, educations or memes, you can totally pimp the look and feel of your posts by...
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free stock images: the ultimate list
A picture tells a thousand words, we've all heard the expression. Who doesn't love some gorgeous free stock images to add meaning to their posts, articles or social media? You may be a pro photographer or a passionate amateur so you have what ever images you want at...
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a virtual wander through the New York Public Library
In January 2016 the New York Public Library released their digitised, out-of-copyright materials into the public domain as high-resolution downloads. Yep, that's right, this amazing collection is now yours to use freely, without restriction, no hoops to jump through!...
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what the font?
Have you ever seen a font you love but don’t know the name of it? There are hundreds of font sites & foundries on the internet & trying to search each & every one can turn into a nightmare.
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favorite 5: design books +2
I adore design books! Not only are they inspiring when I'm challenged for new ideas, but they're a never ending source of research & education. I have shelves & shelves of them. I have no idea how much if spent on them over the years. I don't really want to know! I...
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who else is using that image?
There are lots of reasons you may want to find the same or similar images on the internet. Believe it or not there is such a thing as REVERSE IMAGE LOOKUP. Business peeps who have crowd-sourced their imaging & want to check if it is based on a templated design...
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stock images: you get what you pay for
Visual content is the buzz word of the day especially if you're into content marketing or social media! Unless you're a brilliant artist or designer, you're going to need a lot of photos. I know, I know, I can just hear you moaning 'not another article about images!'...
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