using AI in Content Creation: the pros & cons

using AI in Content Creation: the pros & cons

Pros and Cons of AI in Content Creation In today’s highly digital age, artificial intelligence permeates almost all industries and content creation is no different. AI technology is rapidly gaining momentum throughout all facets of businesses, including the world of...
How To Use Social Media for Marketing

How To Use Social Media for Marketing

How To Use Social Media for Marketing (the right way!) Learning how to sell on social media may help you improve sales while also promoting your business. Social media marketing is a low-cost yet effective way to reach more people across multiple platforms. By...
Here are 3 Facebook Optimisation Tips to Help Boost Your Brand

Here are 3 Facebook Optimisation Tips to Help Boost Your Brand

When I see someone I want to do business with, I often look them up on Facebook or Instagram to learn more about them and what they do. Sadly, some of these people have no workplace on their profile so I can’t connect with them. A lot of business owners lose potential...
Why the Visuals Matter on Your Social Media Posts

Why the Visuals Matter on Your Social Media Posts

Are you on social media yet? Well of course you are, aren’t you? That would look like a silly question, but if you’re an entrepreneur and you have a product or service to promote, social media is a great place to market. That’s how we say hello to the digital...
How is your social media reflecting your brand?

How is your social media reflecting your brand?

When you buy an iPhone and don’t see the standard bitten apple at the back of the device, or see a different kind of fruit instead, you would know right away that you’re not buying the real stuff. That’s the power of branding. One of my favorite designers says...
How Newspapers and Magazines Find Great Content

How Newspapers and Magazines Find Great Content

Newspapers and magazines produce some of the most unique and well-researched content in the world. As a rule of thumb, content that’s printed in a newspaper is usually more carefully checked than content found on the internet. Online, a lot of websites tend to...