Not only is visual content better to look at, but it’s better for brand awareness too. According to one study, when people hear information, they only retain about 10% of it. On the other hand, if you pair an image with the information you give to a consumer, they can retain as much as 65% of what they learn.
The trouble is, if you’re a budding business or a company with a limited budget, you might not have the cash to pay a photographer to take hundreds of images on your behalf. Unless you’re a graphic designer, you may not even have what it takes to create the visuals you need to make your website more compelling. That’s why so many people turn to the internet to find images that they think they can use from Google, Yahoo and Bing.
Unfortunately, just because an image appears online, doesn’t mean it’s free to use.
Do You Understand Copyright Law?
There are countless companies out there who assume that if they can give the person who created an image or took a photo a backlink, then they won’t be subject to copyright infringement. Unfortunately, that isn’t the case. Copyright law dictates that the person who owns the copyright has exclusive ownership over the content. That means that they can decide whether they want it to appear in your newsletter, social media page, or blog.
If you use an image without an owner’s permission, then they can charge you a significant fee for the privilege. What’s more, even when you’ve paid the fee, you may not be allowed to continue using the picture. Copyright law applies even if you:
- Make changes to the images with photoshop or another photo editing device.
- Give a shout-out to the owner
- Didn’t know that you were using a copyrighted image
- Take the image down immediately after you find out it belongs to someone else
- Use a disclaimer on your website to say that images aren’t your own
In fact, one company had to pay an $8,000 fine just because they briefly used a picture of Nebraska that belonged to someone else on their website.
Don’t Risk a Penalty
When it comes to images and copyright law, a lot of companies think that they can simply take the risk and use someone else’s images – either because they know other businesses have done it before them, or they think they’ll never be caught. Unfortunately, a large portion of the time, people who breach copyright law end up paying through the nose for it. The best thing you can to do to protect your business is assume that any image that isn’t on a public domain free-to-use website is defended by copyright.
This infographic on photography copyright laws will tell you everything you need to know about copyright law and free to use images, so the next time you upload content, you’ll be prepared.